Scooping...
Scooping...
The Good Vices Italian ice truck handles your biggest events — festivals, corporate cookouts, large weddings, brewery pop-ups, school field days. From 40 to 1,000+ guests. Fully self-contained, allergen-free, every flavor made from real fruit.

Fully branded, fully self-contained truck with on-board power, water, freezers, and serving windows.
Good Vices crew runs the truck, scoops every cup, and manages flow. We scale staff up for larger crowds.
Base service is 2 hours. Add hours at a discounted rate for festivals, all-day events, or extended cookouts.
40 servings included in the base package; scale to 1,000+ servings per event with additional cups.
Pick your menu — fruit-forward classics (watermelon, mango, cherry, lemon) and showstopper swirls.
Every Italian ice flavor we serve is dairy-free, gluten-free, nut-free, and egg-free. Every guest, included.
Smaller event? For under ~180 guests, our vintage push cart is more venue-friendly. For under 50, a drop-off cooler from $125 is the easiest option.
Food truck rodeos, neighborhood festivals, fairs, and outdoor community days. The truck handles long lines all day.
Employee appreciation, summer cookouts, healthcare worker thank-yous, client events. We invoice AP. Serves 100-1,000+.
For 180+ guests, the truck is faster and more cost-effective than the cart. Great cocktail-hour or late-night moment.
Park us in your lot for a feature night. We bring our own power and serve your customers all evening.
Field days, end-of-year parties, fundraisers. Up to 25% back for the school. Allergen-safe for every student.
Season-long partnerships for GRAL/CAL teams. Athletes eat free, teams earn commission on every cup.
The truck is the right move for any Richmond event with 180+ guests, a sustained line, or a festival/outdoor vibe. Compared with our push cart, the truck serves dramatically more cups per hour, runs entirely on its own power and water, and is built for the kind of all-day outdoor service that festivals and brewery nights demand. Compared with our drop-off cooler, the truck brings a full live experience — staff, flavor swaps on demand, the truck itself as a focal point, and the ability to scale to any size.
For Richmond festivals, corporate cookouts, schools, pool clubs, breweries, and large weddings — the truck is the workhorse that makes it easy.
Date, venue, guest count, hours of service, and the kind of event (festival, corporate, wedding, brewery, school).
We'll size staff for your expected crowd, recommend flavors, and walk through any venue logistics.
A small deposit reserves the truck. Peak Saturdays and festivals book first — don't sleep on it.
We arrive 45-60 min early, set up, serve your crowd, and pack out cleanly. You don't lift a finger.
The truck rolls anywhere across the Richmond metro and the surrounding counties — festivals, breweries, school fields, pool clubs, corporate campuses, and large outdoor venues. Outside the metro? Reach out — we travel for larger events.
The Good Vices Italian ice truck starts at $475 (includes the truck, trained staff, 40 servings, 2 hours of service, and travel within the Richmond metro). Most festival, corporate, and large-wedding bookings land between $800-$3,000 depending on guest count and service hours. We'll give you a free, no-obligation quote within 24 hours.
The truck handles 40 to 1,000+ guests. We typically serve 100-150 cups per hour per server, and we can add staff for larger events. For festivals and corporate events with sustained lines, we'll size the staff appropriately to keep wait times short.
Festivals are the truck's home turf. We've served Richmond festivals, brewery events, community days, and truck rodeos all over the metro. The truck is fully self-contained, has its own power, and works in any open outdoor space large enough to park it.
Yes — for weddings over ~180 guests, the truck is usually the right call. It's faster than the push cart at high volume, often cheaper per guest, and creates a fun outdoor moment for cocktail hour or dessert.
Absolutely. Corporate clients book the truck for employee appreciation, healthcare worker thank-yous, summer cookouts, client events, grand openings, conferences, and company picnics. We invoice AP teams and can handle any guest count.
Yes. Breweries and restaurants in Richmond regularly host us as a feature truck. We bring our own power and water, set up in your lot, and serve your customers. Great for summer evenings, trivia nights, and weekend brewery hours.
Schools love the truck for field days, end-of-year parties, fundraisers, and PTA events — especially because every student can eat it (allergen-free). Communities and neighborhoods book us for block parties, HOA events, and pool club gatherings. See our school events page for details on the up-to-25% earn-back program.
For peak season (May-September) in Richmond, book the truck 6-8 weeks in advance — or 2-4 months for Saturday weddings, festivals, and large corporate events. Off-season bookings often have shorter lead times.
Not much. We bring our own power, water, generators if needed, spoons, napkins, and everything else. We just need a roughly flat parking spot and access to roll the truck in.
Either works. Most clients pre-pay the truck flat-rate and guests get unlimited Italian ice (most popular for corporate, weddings, schools). Some clients prefer a 'host pays per cup' model for community/festival settings. Choose whatever fits your event.
For smaller events, the truck is overkill. Consider our smaller catering options: the vintage push cart starts at $325 and is perfect for 30-180 guests, and drop-off coolers start at just $125.
We respond to every quote within 24 hours. From $475 in the Richmond metro — staff included, fully self-contained, any crowd size.